Skillwork needed to bring on new companies and skilled workers to hit revenue goals.
Skillwork is a travel staffing agency that specializes in the skilled trades industry. They recently invested in a new website but were having difficulty bringing users to the site. They knew this was limiting business growth, so they came to Veivos to help them (1) connect with companies that needed to hire skilled workers and (2) find skilled workers who needed a job.
Initial project.
Researched industry-specific keywords.
We analyzed over 1,000 keywords to locate ones with high search volume and low competition as the foundation of our keyword strategy.
Improved website performance.
We found and corrected backend errors that Google was penalizing Skillwork for, which helped increase the website's visibility.
Executed keyword strategy.
After developing the keyword strategy, we inserted the keywords into the website's header and title tags to increase searchability.
Set up Google tracking infrastructure.
We set up Google Analytics and Google Tag Manager to track campaign performance.
6-month results.
582%
Organic monthly traffic
100%
Monthly company inquiries
33%
Monthly laborer inquiries
Monthly support.
Develop optimized content.
We create high-quality blog posts that utilize target keywords to bolster the website's keyword portfolio.
Fix website errors.
We monitor and fix new backend errors that negatively affect user experience and SEO.
Monitor Google Algorithm updates.
Google continually updates its algorithm, which is why we actively monitor updates and their implications, providing recommendations as needed.
Acquire linking domains.
Each month, we find referring domains to support the website's authority score and each blog's individual page score.
Conduct performance meetings.
We meet with Skillwork monthly to review KPIs (e.g., new keywords, conversions, traffic) and the campaign's overall strategy.
Client testimonial.
"The work that Veivos has done to drive organic traffic to our client's website has been remarkable. What would have taken 6, 9, or 12 months was achieved in less than half the time, and our client is already seeing a 582% increase in traffic in just the first 6 months. It goes without saying that Veivos will be helping us with all of our future clients."
- Jake Prieur, Co-founder of *RVeal Media
*RVeal Media is the agency that handles Skillwork's marketing.