Commonwise Home Care needed to acquire more clients and caregivers.
Commonwise Home Care is an in-home care company with locations in Virginia and South Carolina. To grow, they needed to acquire new clients and caregivers. Unfortunately, they knew that their poor presence on Google was dramatically hindering their ability to connect with these two target audiences. They came to Veivos to help them run successful Google Ads campaigns.
Upfront initiative.
Researched industry-specific keywords.
We analyzed over 1,000 keywords to locate ones with high search volume and low competition as the foundation of our keyword strategy.
Improved website performance.
We found and corrected backend errors that Google was penalizing Commonwise for, which helped increase the website's visibility.
Executed keyword strategy.
After developing the keyword strategy, we inserted the keywords into the website's header and title tags to increase searchability.
Set up Google tracking infrastructure.
We set up Google Analytics and Google Tag Manager to track campaign performance.
Google Ads campaign metrics.
*$15.26
Cost per lead
*58% less than the industry average
*16.19%
Conversion rate
*365% higher than average
*5.94%
Click-through rate
*87% higher than average
Monthly support.
Analyzed ad visibility.
We analyzed the viability of running ads for each target audience based on metrics like projected clicks, CPC, conversion rates, and business value from each conversion.
Create keyword strategy.
After confirming that ads were an appropriate marketing channel, we analyzed over 1,000 keywords to decide which keywords Commonwise wanted to rank for.
A/B tested ads and landing pages.
We A/B tested ad copy and landing pages to determine the best versions, which is largely why the conversion rate was 365% higher than average.
Wrote ad copy.
We wrote concise ads for each campaign using relevant keywords and high-buyer intent language.
Analyzed ad viability.
We designed and developed landing pages to increase conversions rate and Ad Quality Score, both of which decreased the cost per lead.
Optimized campaign.
We consistently adjusted each campaign’s ad copy, keywords, designation URLs, and bidding strategy, which led to performance increases month after month.
Client testimonial.
"The team at Veivos has totally transformed our online presence. We are spending less and getting far better performance both in search and our Google Ads, which is in turn leading directly to new clients. I couldn't recommend them more."
- Blair Kelly, Co-Founder at Commonwise Home Care