Bates Orthodontics faced steep competition and needed to grow its online exposure.
The orthodontics industry is ripe with competition. Each individual practice wants to rank for the same keywords, making showing up on Google for relevant searches extremely difficult. Bates Orthodontics knew that growing their online exposure was critical to growth, so they came to Veivos to develop and implement an SEO initiative.
Upfront initiative.
Analyzed industry-specific keywords.
We implemented a comprehensive keyword analysis to find keywords with low competition and higher search volume.
Corrected website errors.
We corrected on-page optimization errors. For example, similar content, faulty links, 404 errors, non-301 redirects to improve site ranking and user experience.
Fixed citation inconsistencies.
We identified and corrected 100+ directory websites with inconsistent business information (name, address, phone #, etc.)
Optimized header tags.
We implemented a keyword strategy throughout the website, replacing old header and title tags with higher-performing keywords.
Installed goal tracking software.
We installed Google Analytics and Google Tag Manager to track user behavior and conversions.
Updated Google My Business listing.
We corrected Bates’ Google My Business listing with accurate service categories, geography, and contact information to improve local visibility.
6-month results.
400%
Organic monthly traffic
295%
Monthly customer inquiries
284
New ranking keywords
Monthly support.
Develop content.
We write and publish monthly blogs incorporating target keywords to help Northside rank for desired search terms.
Correct website errors.
We continue to fix any new website errors, known as on-page optimization (OPO) that impact user experience and the website's SEO.
Manage Google My Business.
We manage the client's Google My Business listing to improve its ranking through competitor accountability and online citation management.
Procure backlinks.
We find backlinks each month to bolster the website's authority score and each blog's page score.
Monthly performance meetings.
We conduct monthly meetings to review KPIs, business goals, campaign results, and discuss general strategy.
Monitor SEO best practices.
We continually monitor the SEO landscape and provide recommendations for improvement (e.g., utilize new software to procure more Google reviews).
Client testimonial.
"I'm incredibly pleased with Veivos' ability to execute, monitor, and optimize a highly successful SEO campaign. Within six months, organic traffic increased by 400% and online bookings by 295%. It's also great to not have to go through an account manager. Instead, I have direct access to those who manage our strategy, making for a much better client experience. I highly recommend them!"
- Taylor Bates, Owner at Bates Orthodontics