Northside Dental Co. wanted to increase online conversions.

Northside Dental Co. is a fast-growing dental practice in Richmond, VA that's transforming traditional dental care by creating a comfortable, modern, and approachable dental experience. However, their growth didn't translate online. Northside wanted to expand its digital reach and perform better on Google, so they came to Veivos for a comprehensive SEO strategy.

Upfront initiative.

  • Performed keyword analysis.

We conducted an extensive keyword analysis to identify keywords with higher search volume and low competition.

  • Corrected website errors.

We fixed on-page optimization errors (e.g., broken links, duplicate content, broken pages, incorrect 401 redirects) to improve site ranking and user experience.

  • Fixed citation inconsistencies.

We identified and corrected 100+ directory websites with inconsistent business information (name, address, phone #, etc.)

  • Optimized header tags.

We implemented a keyword strategy throughout the website, replacing old header and title tags with higher-performing keywords.

  • Installed goal tracking software.

We installed Google Analytics and Google Tag Manager to track user behavior and conversions.

  • Updated Google My Business listing.

We optimized Google My Business listing with correct service categories, service geography, and contact information to improve local SEO.

 6-month results.

564%

Organic monthly traffic

54%

Booked appointments

2,460

New ranking keywords

 Monthly support.

  • Develop content.

We write and publish monthly blogs incorporating target keywords to help Northside rank for desired search terms.

  • Correct website errors.

We continue to fix any new website errors, known as on-page optimization (OPO) that impact user experience and the website's SEO.

  • Manage Google My Business.

We manage the client's Google My Business listing to improve its ranking through competitor accountability and online citation management.

  • Procure backlinks.

We procure monthly backlinks to augment the website's overall authority score and blog page's performance.

  • Monthly performance meetings.

We conduct monthly meetings to review KPIs, business goals, campaign results, and discuss general strategy.

  • Provide SEO recommendations.

We stay updated on SEO best practices and provide recommendations (e.g., splitting Contact Us pages into individual location pages to increase local ranking).

 
 

 Client testimonial.

"Starting a partnership with Veivos has been great for us and our SEO! They're professional in their expertise and personal in the way they handle our needs. As a result, not only are we generating greater online traffic, but we're also experiencing an increased volume of high-buyer intent local traffic. We couldn't be happier with the results and wish we'd connected with them sooner."

- Katelin Heim, Marketing Director at Northside Dental Co.

Next

Bates Orthodontics