Google is the most popular search engine claiming 89% of the market, which is why Google Ads is an effective strategy to immediately rank for desired search terms. These ads can supplement a general SEO strategy or be leveraged during a new product launch or geographical expansion.
The average Google Ads campaign ROI.
The percentage of consumers that say ads influence their purchase decisions.
The percentage of Google Ads marketers planning to increase their spend.
We know that one size doesn’t fit all, which is why we don’t offer packages. Rather, we look at the ad spend and build unique campaigns to maximize each dollar invested.
We offer web development services, which means we can build custom landing pages to maximize the effectiveness of each Google Ads campaign.
By continually monitoring and optimizing the keyword/bidding strategy, we consistently provide a lower CPC than Google estimates.
We believe demonstrating ROI is one of the most important ways to build an enduring relationship with clients. We work with each client to develop methods, primarily through landing pages and discount codes, to track and report ROI each month.
There are infinite possibilities within Google. To develop the most high-performing campaign, we start by discussing the unique aspects of the business, goals, and points of differentiation. Strategy is foundational to running successful ads.
Google Ads is set up like an auction where companies bid on keywords. Developing the correct keyword and bidding strategy will guarantee ads are only shown to the right people, at the right time, for the right price.
Writing compelling headers are necessary to increase the ads’ click-through-rate (CTR). In addition to generating more clicks, increasing the CTR will decrease the cost-per-click (CPC) because Google will consider the ad more relevant to their users.
Google is extremely sensitive to changes in search volume and competition. Without consistently monitoring and adjusting the campaign, performance will drop. The last (on-going) step is to monitor and make adjustments to maximize ROI.