Skillwork

Case Study

Skillwork needed to bring on new companies and skilled-workers to hit revenue goals.

Skillwork is a staffing agency that specializes in the skilled trades industry. They recently invested in a new website but were having difficulty bringing users to the site. They knew this was limiting business growth, so they came to Veivos to help them connect with companies needing employees and skilled laborers needing a job.

6-Month Results

The SEO initiative dramatically increased both organic traffic and application forms submitted online.

582%

Monthly Traffic
(Organic Traffic)

100%

Monthly Company Inquiries
(Organic Traffic)

33%

Monthly Laborer Inquiries
(Organic Traffic)

582%

Monthly Traffic
(Organic Traffic)

100%

Monthly Company Inquiries
(Organic Traffic)

33%

Monthly Laborer Inquiries
(Organic Traffic)

Challenges

New Website

Two-sided Marketplace

Low Monthly Traffic

Initial Project

Researched Industry Keywords

We analyzed over 1,000 different keywords to locate ones with high search volume and low competition as the foundation of our keyword strategy.

Executed Keywords Strategy

After developing the keyword strategy, we inserted the keywords into the website's header and title tags to increase searchability.

Improved Backend Performance

We found and corrected backend errors that Google was penalizing them for, which helped increase the website's visibility.

Set Up Google Tracking Software

We set up Google Analytics and Google Tag Manager to track campaign performance.

Monthly Support

Develop Optimized Content

We create high quality blog posts that utilize target keywords to bolster the website's keyword portfolio.

Procure Referring Domains

Each month, we find referring domains to support the website's authority score and each blog's individual page score.

Monitor Backend Performance

We monitor and fix new backend errors that negatively affects user experience and SEO.

Host Monthly Zoom Call

We meet with the client monthly to review KPIs (e.g., new keywords, conversions, traffic) and the campaign's overall strategy.

Evaluate Google Algorithm Updates

Google's algorithm is consistently updating; therefore, we monitor the updates, their implications, and provide recommendations when appropriate.

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Testimonial

"The work that Veivos has done to drive organic traffic to our client's website has been remarkable. What would have taken 6, 9, or 12 months was achieved in less than half the time, and our client is already seeing a 582% increase in traffic in just the first 6 months. It goes without saying that Veivos will be helping us with all of our future clients."

- Jake Prieur, Co-Founder at RVeal Media
(RVeal Media is the agency that handles Skillwork's marketing.)