SEO can be an elusive topic that business owners hear about, may even think is important (mostly because other people tell them it is), but the concept is not completely understood. Common SEO questions include things like, “why is SEO important?” and “how long does it take to see results from SEO?”
In this blog, we aim to answer all of the basic questions you may have about SEO. Or maybe even questions to ask your SEO provider who might be over charging and under delivering.
Now, let’s get down to business.
What is SEO?
Search engine optimization, or SEO, is the process of optimizing a website’s pages and content to display higher in search engine result pages (SERPs). A website is “optimized” when a user searches for relevant keywords related to the business and its web pages display on the first page of organic (unpaid) results.
For example, if you’re the marketing director of an apartment management company, you want to show up for searches like, “apartments to rent,” “available apartments near me,” and “best apartments to rent.” If you don’t prioritize SEO, your website will be lost amongst the 2,730,000,000 other results for “apartments to rent.”
How does SEO work?
Google has its own proprietary algorithm that analyzes over 200 factors to determine a website’s ranking. No website can be perfectly optimized, but we have listed the key aspects to note throughout these SEO faqs. A few to highlight include on-page optimization, backlinks, and content creation.
How long does it take for SEO to work?
This is probably one of the most common SEO questions people ask. Typically, websites can expect to see growth in their online performance after 4 to 6 months of dedicated SEO. The more proactive you are in the process to build a holistic strategy, the better the SEO results.
Why should I invest in SEO?
Your website is a company asset and SEO is a long term investment — like a 401k — providing more value over time. Investing in your website’s SEO will materialize into a higher search ranking than competitors on Google, garnering more website traffic, which ultimately leads to an increase in sales.
What is on-page optimization?
What is a keyword?
Keywords are foundational to SEO. A keyword is a word, or phrase of words, that is highly relevant to your business. Using the example above, “apartments to rent” is a keyphrase that an apartment management company wants to rank for.
Your site can get lost in the trillions of Google Search results, but keywords help your website rank for relevant topics on SERPs. Website content needs to be written around a keyword strategy to ensure each page displays for the right searches at the right time.
What are header tags?
Google uses header tags to determine what your page is about. Headings are added throughout a website’s pages to make the content easier to read by visitors and Google. Think of header tags in terms of a book:
H1 tags are the title of the book.
Each web page should have a descriptive title signaling Google, and readers, about the content being displayed.
H2 tags are the various chapters within the book.
Headings below the title page help to organize the content in comprehensive sections.
H3 tags are subheadings within the chapter.
When the content displayed under H2 tags needs more detail, H3 tags help break down the topic(s) into more consumable sections.
What is content creation?
Websites can only rank for a limited number of keywords based on the number of pages on the site. Content creation allows a website to rank for more keywords and phrases using blogs. Quality over quantity is important for keywords. More pages allow a site to disperse keywords without stuffing them all into a handful of pages.
Google penalizes keyword stuffing, but promotes highly relevant content. A website with high quality content using targeted keywords has a greater chance to rank in a favorable position on SERPs for relevant queries.
What is domain authority?
Think of domain authority (DA) as your website’s grade or reputation on a scale of 1 to 100. The higher your website score, the more reputable it is. DA is a metric that helps predict a website’s ability to rank well on Google.
Your website score is relative to the best-performing sites online, such as Microsoft and Apple. This is important to note because the goal is to compete for a higher DA than your competitors, not the highest-ranked websites online.
Domain authority cannot be directly influenced, but a holistic SEO initiative is recommended by Moz to impact overall ranking. To see how your website scores, visit ahrefs Website Authority Checker.
What’s a backlink?
When one website links to another website, that’s considered a backlink. Backlinks are essentially recommendations or informational citations from one website to another. Similar to when you write a paper and source articles or esteemed authors who validate your argument. A website that gives you a backlink by linking to your content signals to Google that your website is an authoritative source on that particular topic.
What is link building?
The internet can be thought of as a large web of interconnected content. Link building is a strategy that involves getting other websites to link to yours. Google looks at the number of incoming links your website has as a signal of health. A website with a high-quality link profile is rewarded with a higher rank on SERPs, therefore, receiving more traffic.
What’s an internal link vs. external link?
Internal links are links within your own site. For instance, if your service page has a link to your contact page, that’s considered an internal link. An external link is a link from your website to another website. Most of the links highlighted in this blog are external links that send you from this website to another website (i.e., external linking).
What’s the difference between SEO and SEM?
SEM is the best strategy to jumpstart your online presence because it involves two powerhouse initiatives that push your business forward: SEO and PPC.
SEO helps your website rank better organically on Google for free—meaning you don’t pay Google for higher placement. Pay-per-click marketing means you pay Google to show up higher in search results through a variety of strategies using Google Ads.
Why take up one spot on SERPs when you can take up four?
SEO Questions? Ask Veivos.
We hope these SEO faqs with answers were helpful as you search out how to improve your business’s online presence. Think of a question we didn’t answer? Submit a request below and we will email you the answer directly!
Our team at Veivos is ready to SEO when you are.