Northside Dental Co.

Case Study

Northside Dental Co. wanted to bolster its online conversions.

Northside Dental Co. is a fast-growing dental practice in Richmond, VA that's transforming traditional dental care by creating a comfortable, modern, and approachable dental experience. However, their growth didn't translate online. Northside wanted to expand their digital reach and perform better on Google, so they came to Veivos for a comprehensive SEO strategy.

6-Month Results

The SEO initiative dramatically increased both organic traffic and appointments booked online.


Monthly Traffic
(Organic Traffic)


Booked Appointments
(Organic Traffic)


New Ranking Keywords


Monthly Traffic
(Organic Traffic)


Booked Appointments
(Organic Traffic)


New Ranking keywords


Low monthly website traffic.

Low-buyer intent website visitors.

Small keyword portfolio.

Upfront Initiative

Executed Keyword Analysis

We conducted an extensive keyword analysis to identify keywords with higher search volume and low competition.

Optimized Header Tags

We implemented a keyword strategy throughout the website, replacing old header and title tags with higher-performing keywords.

Corrected Website Errors

We fixed on-page optimization errors (e.g., broken links, duplicate content, broken pages, incorrect 401 redirects) to improve site ranking and user experience.

Installed Goal Tracking Software

We installed Google Analytics and Google Tag Manager to track user behavior and conversions.

Fixed Internet-Wide Citation Issues

We identified and corrected 100+ directory websites with inconsistent business information (name, address, phone #, etc.)

Optimized Google My Business Listing

We optimized Google My Business listing with correct service categories, service geography, and contact information to improve local SEO.

Monthly Support

Develop Content

We write and publish monthly blogs incorporating target keywords throughout.

Procure Backlinks

We procure monthly backlinks to augment the website's overall authority score and blog page's performance.

Correct Website Errors

We continue to fix any new websites errors that impact user experience and the website's SEO.

Meet Monthly

We conduct monthly meetings to review KPIs, business goals, campaign results, and discuss general strategy.

Optimize Google My Business Listing

We increase the client's Google My Business Listing to improve its ranking through competitor accountability and online citation management.

Provide SEO Recommendations

We stay updated on changing SEO best practices and provide recommendations (e.g., splitting Contact Us pages into individual location pages to increase local ranking).

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"Starting a partnership with Veivos has been great for us and our SEO! They're professional in their expertise and personal in the way they handle our needs. As a result, not only are we generating greater online traffic, but we're also experiencing an increased volume of high-buyer intent local traffic. We couldn't be happier with the results and wish we'd connected with them sooner."

- Katelin Heim, Marketing Director at Northside Dental Co.