Why Blogging Is Important: Expert Answers to Your Top Blogging and SEO Questions

by | Dec 30, 2021

If you’re a business or organization looking to generate free leads using your website, then the most important question you need answered is, “How important are blogs to SEO?” 

Blogging and SEO go hand-in-hand and are the main ingredient in an effective website that generates organic online traffic. Though they may seem like simple articles, SEO blogs are a powerful tool that can:

  • Increase your online visibility
  • Provide you with free sales leads through increased traffic and conversion opportunities
  • Make you experts in your industry

Unfortunately, many businesses don’t understand the purpose of SEO and why blogging is so important. But even those that do have a blog and publish content regularly often don’t follow SEO best practices for blogs.

So, what is the purpose of blog writing, and how does blogging help SEO?

In this article, we’re sharing expert insight into why creating SEO-optimized content is so valuable. We’ll dive into the world of SEO and blogging and answer common questions, like:

If you’re ready to learn more about why you should have a blog, keep reading.

What is a Blog and How Does It Work?

A blog is a written piece of content that provides readers with relevant information. They’re a valuable investment because they can:

  • Drive free, organic traffic to a business’ website
  • Provide potential customers with opportunities to connect with the blogging organization
  • Increase sales and conversions
  • Help increase your ranking on search engines
  • Position the blogging organization as thought leaders in their industry

The more blogs that a company writes and publishes, the more opportunities there are for potential customers and clients to find and interact with the company. With an effective blogging strategy, companies can leverage their website to provide them with qualified leads that can lead to increased sales and revenue.

However, blogs are only effective if they’re well-written SEO blogs. And creating SEO-optimized content requires following SEO best practices for blog posts. 

What Are SEO Best Practices for Blog Posts?

Did you know that 92% of website traffic never leaves the first page of a search engine results page (SERP)? This means it’s important for blogs to rank on the first page of Google. And that’s the purpose of SEO blog writing—writing blogs in such a way that they rank on the first page of Google.

If you want to know what creating SEO-optimized content looks like or are wondering “What’s the best blog structure for SEO?”, you can follow these SEO best practices for blog posts:

  1. Create a 3-6 month content schedule
  2. Research relevant topics and SEO keywords
  3. Include high-quality, target keywords in body text
  4. Ensure that you only have one H1 tag followed by H2 tags, H3 tags, etc.
  5. Place high-quality keywords into header tags
  6. Use a keyword as the blog title tag

(Free tip: it’s also helpful to try to get a backlink as fast as possible! Getting a backlink for a blog will help increase its authority and rank faster.)

Often, businesses find it difficult to create SEO-friendly content themselves, so hiring an agency with a proven SEO blogging process is a great way to ensure that your blogs rank on the first page.

Other Common Questions About Blogging and SEO

Apart from the questions answered above, there are other things you might not know regarding SEO blogs and their importance for a business. To help you better understand why blogging is important and why you should have a blog, we put together a list of the top questions and answers.

Here are four of the most common questions regarding the importance and purpose of blog writing.

Why Start a Blog?

First and foremost, many people aren’t sure why you should even have a blog.

Blogging is more than simply writing about something you’re passionate about and posting it online. Instead, blogging provides you with a free way to:

  • Connect with potential customers and clients 
  • Heighten your online presence and visibility
  • Increase your SEO and website ranking

In addition, writing blogs can help you become experts in your industry. As you release high-quality content that’s valuable to readers, you’ll gain a reputation in your industry and will become the go-to group for answers and solutions.

Starting a blog can be especially beneficial for small- to medium-sized companies or startups who want to leverage their website to produce inbound sales leads. By writing and releasing content, you can reach a wider audience and increase your chances of bringing on new clients.

So if you’re wondering “Is blogging good for business?”, the answer is a resounding “yes.”

Does Blogging Help SEO?

Yes, blogging immensely helps SEO.

SEO is the process of following certain practices so that your website ranks on the first page of Google and is visited by a large number of potential customers/clients.

One of the best ways to help your website rank higher is to write and publish SEO blogs. Every time you release a new blog, you’re increasing the number of keywords you rank for and making it easier for clients/customers to find your website.

Regular blogging is an excellent way to help your SEO. But what does “regular” mean?

How Often Should You Blog for SEO?

Blogging frequently is also a factor in SEO. It’s important that you regularly write and publish new content on your website.

If you want to start ranking for lots of keywords quickly and really increase your SEO, then you can publish a blog every day. However, that level of frequency is often unsustainable. Instead, most companies who follow SEO best practices look to release a new article at least once a week. 

Google simply wants to see that you’re releasing “fresh” content. This could mean new content every week, every two weeks, or every month. Updating older content is also a way to signal to Google that your website is active.

Whether you publish a new blog every week or every month, the important thing is that you’re creating new content regularly.

What Should You Blog About?

Another common question regarding blogging is, “What should you blog about?”

Technically, you could blog about anything you want. However, it’s best to focus on topics that are relevant to your:

  1. Business and industry
  2. Target audience
  3. Products/services

Remember, the purpose of blog writing is to help drive potential customers to your website. If you’re an online training company and you write content about finance, you’re not going to connect with potential buyers. Instead, you should curate content around the industry of online training and write blogs related to your products/services.

Additionally, most people immediately start writing blogs without doing keyword research. However, the most effective blogging strategy involves:

  • Starting with a business goal
  • Conducting keyword analysis
  • Choosing blog topics related to high-quality keywords

Ultimately, you want to think about who your target demographic is and release content that’s geared towards their needs, pain points, etc.

How Important Are Blogs to SEO?

Because blogging and SEO are so closely related, blogs are incredibly important and valuable for SEO and a business’s long-term growth.

As we mentioned in the section “What is a blog and how does it work?”, SEO blogs provide companies with a powerful opportunity to reach new customers and clients. They help increase a business’s online presence and visibility. 

Without a blog, an organization is missing out on free opportunities to generate inbound sales leads. However, businesses that understand the purpose of SEO and act on that knowledge can reap all the rewards of an ongoing blogging strategy.

If you have more questions about the purpose of blog writing or are still wondering “How does blogging increase SEO?”, let us help you out.

Here at Veivos, we’ve created a tried and true method for getting websites consistently ranking on the first page of Google for high-buyer intent keywords. Our collaborative process ensures that every term and blog is relevant to your business, industry, and target audience. By utilizing valuable keyword golden ratio (KGR) terms and following SEO best practices for blog posts, we can guarantee that your content will drive organic traffic and increase conversions. With our process, you’ll outrank your competitors, capture more of your market, and grow your business!

Schedule a discovery call with us to learn more about why blogging is important and how we can help you start creating SEO-optimized content today!

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