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First impressions are of utmost importance — in the real world and online. In general, you have less than 15 seconds to capture the attention of website visitors. If the page a user lands on isn’t immediately engaging, you’ve essentially lost a potential lead. Websites are like a digital introduction, and if the handshake is[…]
Pay per click (PPC) is a search engine marketing strategy that involves paying for website clicks by displaying higher in search instead of earning website traffic organically. The most common platform for PPC campaigns is Google Ads, previously known as AdWords. With over 88% of market share, Google is the leading search engine. Businesses that[…]
SEO can be an elusive topic that business owners hear about, may even think is important (mostly because other people tell them it is), but the concept is not completely understood. Common SEO questions include things like, “why is SEO important?” and “how long does it take to see results from SEO?” In this blog,[…]
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