The 3 Best Rank Tracking Softwares for SEO

by | Jan 14, 2022

Do you know how to pick a good SEO company?

Are you searching for the best SEO rank tracking software to start targeting keywords that will get you on Google’s coveted first page

Well, you’ve landed on the right website. We’ve compiled a list of the top three SEO rank tracking platforms that experts like Veivos use and recommend.

Studies indicate that the first five organic search results on the first page of a search engine account for 67.6% of all clicks. To clarify, “organic” means unpaid results instead of paid ads, which are promoted at the very top and bottom of SERPs (search engine result pages).

Your business likely relies heavily on organic traffic to attract leads to your website. Meaning, it’s crucial to rank high on SERPs for relevant keywords in your industry. But how do you know which keywords are driving traffic and which ones you can realistically rank for in the future?

That’s where keyword tracking software comes in handy. So, if you’re looking for an SEO rank tracking platform that’s used by the experts, keep reading.

Let’s get started!

What is Keyword Tracking Software?

An SEO rank tracker tool is valuable for anyone who’s interested in ensuring their website is optimized for keywords and driving organic traffic. It’s a useful tool that helps you:

  • Determine what keywords your website is currently ranking for on SERPs 
  • Monitor which keywords have changed position over time
  • Compare your keyword positions with your competitors’

A keyword tracking software allows you to know which keywords you’re currently ranking for and which ones you should start targeting.

Why You Need an SEO Rank Tracking Platform

The best SERPs software helps you constantly improve your search engine optimization strategy. How will you know which initiatives are working and which ones aren’t if you don’t track your website’s SEO performance?

Here are three primary ways an SEO rank tracking platform allows you to optimize your website for search engines:

1. Track your keyword performance.

With the right keyword tracking software, you can monitor your website’s keywords over time to see which ones bring in the most traffic. You can then capitalize on those keywords by weaving them into strategic blog posts, which will give you yet another page that ranks on Google and attracts visitors.

2. Discover new opportunities.

Another benefit of SEO rank tracking software is discovering new keywords to implement on your website. 

Over time, your website will begin to rank for more keywords as Google continues to crawl it. Once you identify these keywords, you can drive traffic by creating more blog content that uses those words or phrases at least three times.

3. Keep an eye on competitors.

One of the benefits of using the best daily rank tracking software for SEO is the competitive analysis feature. 

All you have to do is input the domain of another website, and the rank tracker tool will generate a full report of your competitor’s SEO health, keyword positions, backlinks, website traffic, and more.

When you collect actionable insights using one of the best daily rank tracking software for SEO, you can:

  • Improve your position on SERPs
  • Increase your website traffic
  • Outrank your competitors

However, now you might be wondering, “So, which of the SEO tools out there is the best rank tracking software?” Read on to learn more about the three best SEO rank tracking software (and which one Veivos recommends).

A Review of the Top 3 SEO Rank Tracking Platforms

1. SEMrush

SEMrush is an SEO toolkit that’s jam-packed with over 50 tools and reports for all of your digital marketing needs; from social media management to SEO, you’ll have all of your bases covered. 

Here’s some more in-depth information about SEMrush’s SEO features and pricing.

SEMrush Features

Keyword Research

Research over 20 billion keywords with thousands of combinations from just one word or phrase. Find the best keywords for your website and industry based on:

  • Search volume
  • Intent
  • Keyword difficulty
  • Competition level
  • And more!

One feature to highlight is “Keyword Gap,” which compares your site’s keywords to competitors, allowing you to spot new ranking opportunities.

On-page SEO Audit

Audit your website and discover errors with actionable solutions to improve its health. Additionally, SEMrush can generate an extensive list of ideas to improve the rank of specific web pages and skyrocket your SEO performance.

Local SEO

Improve your local SEO by managing your listings, tracking your daily online performance, and monitoring your business’s online reputation by handling reviews all within this rank tracker tool.

Rank Tracking

Using the best daily rank tracking software for SEO, you can regularly track your keyword positions (and those of competitors) and discover any domain with the most visibility in various industries.

Link Building

SEMrush offers a backlink analytics tool where you can discover and track your and your competitors’ backlinks, allowing you to clean up your backlink profile and avoid Google penalties easily. 

Competitor SEO Analysis
Analyze your competition by simply entering their domain name into SEMrush to see all the insights you never knew. You can compare keywords, backlinks, and generate comprehensive reports that compile all of the intelligence on your competitors.

SEMrush Pricing

SEMrush offers a free 30-day trial for new users. But if you want to dig deep into SEO, you’ll need to pay for one of their plans: 

  1. Pro: $119.95/month
  2. Guru: $229.95/month
  3. Business: $449.95/month

Overall, SEMrush is a great tool for anyone looking to get the most out of their website, blog posts, and other SEO-friendly content.

2. Moz

Moz is an all-in-one SEO toolset (and a little less intimidating than SEMrush). 

To understand your website visitors and increase traffic, you need to know which keywords they’re using to find your products or services—and that’s what Moz does best.

Read below for a closer look at Moz’s features and pricing.

Moz Features

Keyword Research

Moz’s Keyword Explorer is a comprehensive keyword research tool that’s simple but powerful. Add, manage, and create keyword lists, then categorize, compare, and fine-tune your keyword strategy to boost your site’s SERP rank and traffic.

Rank Tracking

Track the rankings of your site’s keywords and your competitors’. Determine which words or phrases drive the most traffic and discover your overall visibility on SERPs to figure out what’s working and what needs adjustment.

Site Crawl

Manage your website’s health by running reports that alert you about various errors like broken links, missing title tags, etc., and show you how to fix them. 

In addition, Moz Pro automatically crawls your site weekly and warns you of any new or critical issues to address.

On-page Optimization 

Improve your rankings by optimizing your site content. Get step-by-step guidance on how to edit your web pages using tailored SEO recommendations. Then, quickly identify where there’s room for improvement by uncovering the pages with high ranking potential.

Link Research

Link Explorer gives you insight into your website’s authority and ranking by measuring your backlinks, most valuable pages, linking domains, and anchor text, then tracks them over time. You can also compare your link profile to the competition, forming a more strategic link building strategy.

Custom Reports

As always, what’s the worth of an SEO rank tracker tool without custom reports? It’s time to prove that your efforts are returning results. 

Easily run reports and save them as templates using Moz Pro’s drag and drop builder, which you can white-label by adding your branding.

Moz Pricing

Unlike SEMrush, Moz only offers two pricing options:

  1. 30-day trial: Free
  2. Moz Pro: $179/month

If you’re looking for keyword tracking software that’s easy to use but also effective, Moz is one of the best SERPs software available.

3. Ahrefs

Ahrefs is one of the best rank tracker tools on the market. Whether you’re a junior marketer or an SEO guru, Ahrefs has made its toolset easy to master. 

One of the benefits of Ahrefs is their “Clear and caring interface.” Every metric in Ahrefs’ SEO rank tracking platform has a “hint,” explaining what it means along with “how-to tutorials” that show you how to take action on their recommendations.

Here are Ahrefs’ main features and pricing information.

Ahrefs Features

Projects Dashboard

View all of your verified SEO projects in one place where you can track performance and progress. Using Ahrefs’ SEO metrics, spot changes and opportunities of your site’s health score, domain rating, referring domains, backlinks, organic traffic, and keywords.

Site Explorer

Site Explorer is a competitive research tool that gives you an in-depth look at any website or URL’s organic traffic, paid traffic, and backlink profile.

Keywords Explorer

Never run out of ideas using Ahrefs’ keyword research tool with over 7 billion keyword suggestions. Google might be the largest search engine, but it’s not the only one. With clickstream data, Ahrefs can estimate the popularity of keywords and phrases in 10 search engines from Yahoo to YouTube.

Site Audit

Take a peek under the hood of your competitor’s on-page SEO performance using the Site Audit feature in Ahrefs. Site Audit crawls all of the pages on any website, spitting out key data points, including red flags, then provides recommendations on how to fix any issues it finds.

Rank Tracker

Visualize your SEO efforts by toggling with Rank Tracker’s historical graphs. Setup is simple: input your keyword list, add multiple countries, then add your competitors’ URLs. Ahrefs will track the data and email you reports based on your preferred schedule.

Content Explorer

Discover top-performing content in your industry using Ahrefs’ Content Explorer. Sort results by key metrics, like:

  • Organic traffic
  • Referring domains
  • Domain rating
  • Traffic value
  • Social shares

You can also delve deep into any piece of content, track its performance, watch trends over time, and find new linking opportunities.

Ahrefs Pricing

Unfortunately, Ahrefs doesn’t offer any free trials. But their Lite membership for $99/month is the most affordable out of all the rank tracker tools we listed. 

Other Ahrefs plans include:

  1. Standard: $179/month
  2. Advanced: $399/month
  3. Agency: $999/month

For anyone just starting out in SEO and looking to get their feet wet before making a larger investment, Ahrefs may be the way to go.

The Best SEO Rank Tracking Software Used by Digital Marketing Experts

Well, there you have it— a list of three of the best rank tracker software complete with their main features and pricing options.

But which keyword tracking software do top SEO agencies like Veivos recommend?

Veivos believes that SEMrush reigns supreme as the best SEO rank tracking software on the market. Not only do we use it, but it’s also the leading SEO software trusted by some of the world’s more prestigious brands: Tesla, Apple, and Walmart. We’ll leave you to chew on that.

If you’re new to SEO and want to ease into it, the SEMrush interface can be pretty overwhelming. So instead, we’d recommend starting with an option like Ahrefs’ Lite plan.

However, if you’re a business that wants to get a leg up on your competition and launch a digital marketing strategy without the hassle of managing your search engine optimization alone, we’re here to help. 

At Veivos, we utilize SEO best practices and our unique keyword golden ratio (KGR) process to optimize websites and blog posts. We also regularly utilize SEMrush’s Keyword Magic Tool, Organic Research, Site Audit, and the Backlink Audit Tool features to ensure each of our clients:

  • Has a better website keyword strategy that its competitors
  • Releases blogs that consistently rank on the first page of Google for industry-relevant terms
  • Addresses critical website errors as soon as they arise

All of these initiatives work together to create a holistic SEO strategy that gets results!

Schedule a call with us today to learn more about how optimizing your website can lead to increased organic traffic and more leads.

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